Starting this month, several hundred million tuna steaks, pouches and cans will be able to have their origin traced and verified via blockchain.
Pacifical, in cooperation with Thailand-based blockchain provider Atato, is extending its existing traceability platform and started publishing Marine Stewardship Council (MSC) tuna sustainability certification and traceability data using the Ethereum public blockchain.
This will provide a “new level of transparency and better standardized communication within the global tuna industry,” Pacifical said.
Non-commercial and non-confidential data will be published to offer faster traceability and increase consumer confidence.
Pacifical said this blockchain solution creates the powerful basis for a collaborative sustainable certification network for fishermen, traders, manufacturers, wholesalers, distributors and retailers.
The group will initially make two blockchain powered modules available. In the future, also non-public commercial and logistic modules will be developed together with Pacifical supply chain partners, utilizing private blockchain networks (such as JP Morgan’s Quorum) and their integration with Ethereum.
The tuna products will be recognizable by the Pacifical and MSC logos, and will be able to be traced on the blockchain through their unique tracking code found on the packaging.
The blockchain integration will cover over 220 large fishing vessels, the entire supply chain and chain of custody of about 35 million tuna fish caught annually.
“The tuna supply chain is global, dynamic and complex in nature,” said Henk Brus, managing director at Pacifical. “At Pacifical we have been long time believers that our customers deserve to know the origin of their fish accurately.
“That is why since the beginning we have offered full traceability from sea to end market for all our products,” he said. “Today we are extremely proud to go even one step further by including more than 200 million consumer units of Pacifical tuna per year in over 23 countries to be traced, shared and verified through the Ethereum blockchain.”